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Research papers

Electronic-test marketing

The new comprehensive research systems like TELERIM, working on a single source basis with the possibility to follow the product purchase as a response of market function and consumer habits, provides a link of these elements and data types. In the...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: Birgit Brummer
Company: Nielsen
June 15, 1987
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Citation

Brummer, B. (1987a, June 15). Electronic-test marketing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/electronic-test-marketing


Research papers

From intuition to knowledge or implementing the intuition (French)

In the contemporary cultural and economic context, launching a new product can only succeed if its technological evolution and market positioning correspond to the consumer's needs and stage of evolution. This first element is emphasised by the fact...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Veronique Laroche, Jean-Paul Chabanet
June 15, 1986
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Citation

Laroche and Chabanet (1986a, June 15). From intuition to knowledge or implementing the intuition (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-intuition-to-knowledge-or-implementing-the-intuition-french-


Research papers

The use of expert systems in marketing

Expert Systems provide a means whereby the knowledge, experience and practices of an organisation can be brought together in easily accessible ways. Hence it becomes possible for the less knowledgeable, experienced or practiced people in an...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: John Davis
June 15, 1986
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Citation

Davis, J. (1986a, June 15). The use of expert systems in marketing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-use-of-expert-systems-in-marketing


Research papers

From intuition to knowledge or implementing the intuition

In the contemporary cultural and economic context, launching a new product can only succeed if its technological evolution and market positioning correspond to the consumer's needs and stage of evolution. This first element is emphasised by the fact...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Veronique Laroche, Jean-Paul Chabanet
June 15, 1986
×

Citation

Laroche and Chabanet (1986a, June 15). From intuition to knowledge or implementing the intuition. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-intuition-to-knowledge-or-implementing-the-intuition